Ad Fraud Report 2024: January-JuneThe first half of 2024 has revealed a concerning trend in online advertising: ad fraud continues to be a significant problem. Despite the…
Read more Case-study: FraudScore for MYBOX’s CPI and CPA campaignsAdvertisers are well known to work with traffic sources and partners directly, and develop their own rules for working with them. The main goal is to get good (clean) traffic that meets the…
Read more Case Study: FraudScore and Magnit Working on High-Quality TrafficFraudScore is known for its work with direct advertisers. In a world where online ads are estimated to be worth around $800 billion in 2022, and global ad fraud is expected to reach $100 billion in…
Read more 2022 Ad Fraud Report by FraudScoreThe FraudScore team is proud to present our yearly report on the global advertising market and the impact fraudulent traffic has on the…
Read more FraudScore: evaluations by advertisers, ad networks & agenciesWhat better way to learn about a software than to ask its users? We’ve gathered a list of the most valued features and qualities of FraudScore’s antifraud solution mentioned by our clients: Traffic…
Read more What Is Ad Fraud And How Does It WorkLet’s start with one simple statement — ad fraud is here, and it’s here to stay. Protection is a must, and there are fewer and fewer opportunities for marketers to operate online ads without a fraud…
Read more Ad Fraud Report 2022: January-JuneAs it goes without saying — fraudsters are here, they are real, and their actions cause a lot of damage to ad campaigns. Recently, international reports say that users spend less time on their mobile…
Read more Fraudsters can be flexible, and they target vulnerable usersFraudScore’s CEO Dmitry Isakov sat with CyberNews team and discussed the topic of ad fraud. We are sharing the full version of the interview. And don’t forget — if you have questions, contact…
Read more Ad Fraud In The First Six Months of 2021New FraudScore’s report is here, and it covers the first half of 2021. After the global events of 2020 the whole world is slowly getting back on track, and so do the fraudsters. So FraudScore’s…
Read more How FraudScore’s Event And Conversions Report Help Ad Fraud DetectionWe’ve gathered a couple of interesting cases from FraudScore clients about the Event Report and its efficiency in campaign analysis. Let’s start with a reminder that FraudScore uses a four-risk level…
Read more New Features of Event and Conversion ReportsThere is an exciting, useful, and long-asked-for update to the FraudScore platform, and we want to tell you more about it! If you’ve been using FraudScore’s event report (post install event report…
Read more Dealing with Ad Fraud in Crypto, Dating, and GamblingDating, gambling and crypto are challenging verticals to deal with when it comes to CPA networks. For that reason, we are very glad that C3PA — one of FraudScore’s long-term partners and clients —…
Read more Advertiser Case: How to Detect Ad Fraud in Two HoursOne of the greatest things about FraudScore is that we are able to share our clients’ unique experiences and cases. Simply, our clients face ad fraud every day, and their stories indicate just how…
Read more Useful Features of FraudScoreFraudScore is recognized as a feature-rich antifraud solution. With 150+ fraud patterns analysed for each conversion in FS.Action, and SafeClick fraudulent click filtering and redirecting, there are…
Read more How to Increase Traffic Quality in CPL Campaigns: FraudScore for Actionpay Brazil CPA NetworkActionpay Brazil is a branch of Actionpay CPA Network. The company is known within the market as one of the most results-oriented ad networks. The Brazilian office was established in 2013, after…
Read more The Price of Ad Fraud: True Costs and Collateral DamageThe FraudScore team has been working with ad agencies, platforms, developers, and advertisers for more than five years, and we’ve decided that it’s time to share our insights about both the obvious…
Read more Ad Fraud In 20202020 has proven that predictions and forecasts in online advertising can be easy altered by global events. While at the beginning of 2020 analytics predicted the market growth of least 25%, in summer…
Read more FraudScore integration with Offer18FraudScore wants to announce a new partner integration — Offer18!
Read more FraudScore 5th birthday! Quotes and congrats from clients, partners and team membersIn November, 2020 FraudScore turns 5! It’s an important date for us and we want to, first, congratulate and salute our wonderful team — developers, analytics, account managers, support expert, sales…
Read more Invite guest users to your FraudScore reportsEach marketer has worked on a case with a partner when ad fraud is detected [in the traffic] and both the marketer and the partner need to understand the details of the issue. And also try not to…
Read more Protect your ad budgets from ad fraud: review of FraudScore antifraud solution by TechnovenReputation and traffic quality are crucial in online advertising and affiliate marketing. Brands, developers, ad networks, affiliate agencies and others involved strive to build long-lasting…
Read more iOS 14: the “death of IDFA” and the effect for ad fraud detectionIt’s already a well-known fact — iOS 14 is coming and it’s bringing many changes to the online advertising industry. And in spite of the fact that on September,3 Apple announced that they will…
Read more Ad fraud in online advertising in the first six months of 20202020 has already shaken up the world. For instance, market forecasts at the end of 2019 said that global online ads market might grow in 2020 at least by 25%. By 2022 advertisers were predicted to…
Read more New real-time fraud prevention tool from FraudScore saves your clicksClick fraud is one of the most common and widespread fraud types in the world of digital advertising. During the last five years, click fraud was one of the top three most talked about types of…
Read more Online Advertising Fraud report for January-April 2020Fraudulent traffic in online ad campaigns is a well-known and recognized issue that the majority of marketers have been facing for a long time. Due to the global situation and isolation measures that…
Read more Ad fraud in 2019 - global ad fraud statistics by FraudScoreFraudScore - an independent antifraud solution - shares its statistics, reviews and data about global situation in ad fraud in digital advertising in 2019.
Read more In-house V.S. SaaS: Should You Build Your Own Affiliate Fraud Prevention Tool?FraudScore Partner post by Affise — a performance marketing platform helping advertisers all around the globe to manage, track, analyse and optimize online advertising campaigns in real-time. One of…
Read more New for FraudScore.Action and SafeClickFraudScore’s team constantly works on improving and updating our traffic quality reports. We communicate with our clients, listen to their needs, and come up with ideas about the possible needed…
Read more FraudScore CEO and COO interview: success story, advice and personal experience in ad fraud fightFraudScore co-founders have given an interview to a famous Spanish media — El Referente. The interview is in Spanish. Here you can find an English version: Dmitry Isakov, CEO, Co-Founder: Dmitry has…
Read more Direct Advertiser: 90%+ of ad fraud in CPA campaign on AndroidFraudScore is always eager to spread knowledge about ad fraud, and how cunning fraudsters can be. This article is about another case from a real FraudScore’s client, and his case about the importance…
Read more Ad Fraud Report: global statistics from FraudScoreThe first half of 2019 has already passed and FraudScore is ready to share some data about the first six months of the year. In this report FraudScore shares ad fraud statistics in terms of GEO…
Read more How to Choose an Antifraud ToolLet’s start with some statistics: according to international forecasts, global ad fraud might cost advertisers at least $150 billion by 2025. Ad fraud is here, it’s real, and it’s a part of the…
Read more Ad Fraud in 2021 vs 2020FraudScore presents a new ad fraud report for the statistics and data for 2021. After the drastic events of 2020, 2021 looked promising. FraudScore’s report gives more details and insights into: 2021…
Read more Case study: FraudScore for AffmyFraudScore solution has been one of the first antifraud tools to appear on the market. For more than three years FraudScore has been known as a leading provider of reliable and transparent…
Read more Fraud Prevention: Options, Pros & Cons“Recently we at FraudScore have noticed that a lot of clients are asking more and more questions about fraud prevention considering that to “prevent” means to stop ad fraud before a conversion or an…
Read more FraudScore for Yabbi.DSP — high efficiency fraud detection for a campaign with “Stockman”In April 2019 media agency “Total View” has turned to Yabbi, a DSP provider and one of FraudScore customers, with an in-app campaign request for Stockmann (Russia). The task was to bring the target…
Read more New Feature in FraudScore report — “Extended fraud reasons’’FraudScore is a well-known independent ad fraud solution that provides a reliable shield against ad fraud and is suitable for all niches of the digital advertising ecosystem. FraudScore tech team is…
Read more Case Study: FraudScore for Game Developer. How to save 25% of traffic budgets101XP: “Fraud detection helps both us and our partners. We are able to set high traffic requirements and get the best from our partnerships“ FraudScore interviews Ksenia Koroleva, Chief Marketing…
Read more Ad Fraud in 2021: TrafficCardinal & FraudScore researchThe FraudScore team has joined TrafficCardinal experts to share some insights about ad fraud, and how the situation at the global online advertising market is unraveling closer to the end of 2021…
Read more How and Why: Fight Ad Fraud in Digital AdvertisingIn April 2019 FraudScore and RedTrack.io have launched a new feature to RedTrack platform — The Fraud Report. From now on, RedTrack customers are able to get a complete overview of the traffic they…
Read more Top fraud detection platform insights: Ad Fraud in 2019We’ve asked FraudScore’s CPO - Roman Safonov - a couple of questions on how 2019 is already
shaping the ad fraud scene, what are the forecasts for the upcoming future and what challenges
does FraudScore expect to see
Read more High index fraud traffic reduced from 26% to 2.4% in four months: Zorka.Mobi case-study by FraudScoreThis case study is devoted to the partnership between Zorka.Mobi and FraudScore in their
mutual efforts to fight ad fraud
Read more 2018 for FraudScore: perspectives, results and new directionsAs we are all already in the new year, FraudScore decided to share our story for 2018 and
provide a picture of what changes and trends have been present in the e-marketing industry,
and particularly when it comes to fighting fraud
Read more The basics: types of fraud
that start it allFighting fraud requires understanding and recognizing various types of fraud. This particular
article is designed to give a quick overview of the types of fraud that are most common
in the industry.
Read more The Russian Mobile Ad Ecosystem MapOn October, 24 IAB Russia issued an updated version of The Russian Mobile Ad Ecosystem Map.
The purpose of the project is to provide the overview of the current state of the mobile ad
market in Russia.
Read more Is there a cure for fraud?Believe it or not, but we, as fraud fighters, are always glad to hear when market leaders
announce new measures to stop (rather than to detect) efforts of stealing your ad budget.
Read more What’s fresh? Our interface gets a brand new updateWe’ve been continuously trying to be as transparent and intelligible as possible in our fraud
investigation. Come and see what we’ve just introduced to both FraudScore.PreBid and
FraudScore.Action products.
Read more Mobile Ad Pricing - what’s the best model?In this article FraudScore asked Peter Plachta, CEO at ToroGrowth, to share his tips on the
best Ad pricing models for mobile apps
Read more FraudScore - the results of the 20172017 was an eventful year for FraudScore. Our team attended 24 conferences in 8 countries
where we met really great and talented people and companies and we’re very pleased that some
of them became our clients
Read more FraudScore talks about AWasia 2017FraudScore BDO Zarina Shirinkina recently went to the Affiliate World Asia Conference and
shared her thoughts about the event and told Victoria Petrova why Bangkok is such a miracle.
Read more FraudScore integrated with AppMetrica“Integration with AppMetrica, a very popular solution for attributing installs and
analyzing user behavior among mobile developers in RuNet, is a big step forward for us.“
Read more FraudScore talks about #MMS17This November FraudScore team went to the Madrid Mobile Summit. It was the first conference
where we had a chance to tell the target audience about our product
Read more India affiliate summitVictoria Petrova interviewed FraudScore BDO Zarina Shirinkina about her business trip to India
affiliate summit and figured out why it’s not a bullshit.
Read more Brisk Ads - FraudScore PartnershipBrisk Ads, in its quest to effectively combat the menace of mobile ad fraud, is teaming up with
FraudScore, who are industry leaders in the field of automated fraud detection. Both companies
have displayed, through this collaboration, a willingness to...
Read more How to customize alerts in FraudScoreIf you tweak a few settings you can customize notifications and stay focused on what’s really
important for you in the moment and stop thinking about fraud activity all the time. We’ve made
a guide to help you to figure out with all notification settings...
Read more