FraudScore talks about #MMS17

This November FraudScore team went to the Madrid Mobile Summit. It was the first conference where we had not only the booth but a chance to tell the target audience about our product. Our CEO, BDO, and COO shared their opinion and expectations about Madrid Mobile Summit 2017 with PR manager Victoria Petrova and discussed the results of the conference.

“The format of MMS17 is especially good for companies that work in B2B, it allows to get leads, insights and even sales in a short period of time” - FraudScore CEO Dmitry Isakov

Madrid Mobile Summit is the European edition of the Israel Mobile Summit also known as the Mobile Monetization Summit is of the mobile apps ecosystem's most influential events for those who are engaged with the mobile app ecosystem, Entrepreneurs, App Developers, Game Publishers, Ad Networks, Providers, VCs. This summit was supposed to attract the target audience across Europe and let the participants get new contacts and build new business relations.

“MMS17 was very helpful for branding and possibility finding new clients” FraudScore COO Alexander Shirinkin

“Advertising is engine of the trade, that’s for sure, why MMS17 made a positive impact on business” - FraudScore BDO Zarina Shirinkina

On the 1st day, we arrived at 10:00 am. But it seemed no one cares. At the first glance, exhibition place was empty. There weren’t many visitors on the second day as well, there were even less.

“The main drawback is a small number of visitors. And I’m not even talking about when only a few people come to your table, we had the opposite situation. I can say people were curious about FraudScore. But I was a bit disappointed with the total number of visitors. I expected it would be crowded as it’s been in Israel”. - says Zarina

“I agree, but perhaps this is due to the fact that the MMS17 conference was held in Madrid for the first time” - reasoning Dmitry.

We unpacked things and put out the merch on the table and began waiting for someone who’s interested. Well, the waiting wasn’t that long, and after 30 minutes our booth started getting attention.

“The main advantage of such event when you have the booth is that now you don’t try to find the right people to talk, everyone who is interested comes to you. You don’t need hunting, staying in a queue to get a chance to chat with a company rep and tell them who you are, what do you want and what can they get from you. Now everyone wants to chat with you and ask for a possible partnership”. - says Dmitry.

“Most people coming to your booth are decision makers. They know what they want and all you need to do is just to give them a deep explanation how does your product work. It’s much easier to stand near your booth and talk than while you travel alone and waste your time trying to find the right people or chatting and after some time it turns out that person, their company isn’t your target audience. It’s a bit frustrating”. - shares Zarina.

We spent two days meeting new people and building communications.

“We received a lot of positive feedback and made 2 sales within 1 week after the summit” - shares Zarina.
“Even if today your potential client passes by, don’t worry - says Dmitry - they will keep in mind that there’s a solution for their problem. And as I can say from my previous experience, they will contact you within next 6-8 month to ask for an advice or free trial”.

The Madrid Mobile Summit became a meeting point. Affise tracking platform and our clients such as Kimia, Mobrain, C3PA and others - they were all there as a visitors or participants and sponsors. So we had a chance to meet them all in person.

“The main expectations from MMS17 were increasing awareness and getting A LOT of leads. It was also very important to collect feedback from current and future clients in an informal atmosphere. We wanted to know all the details about what solutions do they use, what problems do they solve, what's new happening in the industry.

We wanted to return back home with a suitcase full of cash (laughs).

If being serious, in general, all expectations were met. We got the invaluable conference experience (now as participants), learned many new things and, l can even say, rebooting. We went back to work and now revising our plans for the future” - concludes Dmitry.

Our team will be glad to meet you in Madrid next year! Let’s keep in touch. Follow us on Facebook Facebook and Linkedin.

  • Recomiendo usar FraudScore. Esta solución antifraude nos ayuda a evitar riesgos innecesarios y a eliminar el fraude desde el principio. ¡Bien hecho chicos!
    Olga Saburova, Gerente de Cuents, MobioNetwork
  • Hay muchos manuales sobre cómo ganar dinero a través de internet. La mayoría de ellos te cuentan cómo hacer instalaciones de móvil fraudulentas. Tan pronto como aparece un nuevo ""manual"", vemos picos de tráfico de baja calidad. Pero según comenzamos a usar el servicio de FraudScore, eliminamos a los gerentes que estaban trabajando en verificar la calidad del tráfico. Usando su informe con un conjunto de filtros, podemos generar diferentes tipos de dosieres que nos muestran la calidad del tráfico en diferentes contextos. Esto nos ha ayudado mucho a encontrar muchos estafadores y afiliados de mala calidad.
    Nickolay, Director general,
  • CPA Affiliates Network ha estado utilizando Fraudscore como nuestro principal sistema de análisis y monitoreo de fraude durante los últimos años. Como red de CPA con muchas ofertas de clientes potenciales, es de mucha importancia para nosotros que podamos identificar rápida y fácilmente el tráfico sospechoso y eliminar afiliados específicos según sea necesario para reducir los incidentes de fraude y mejorar la calidad general de los clientes potenciales para nuestros socios publicitarios. La interfaz de FraudScore es fácil de usar y ofrece múltiples opciones de análisis granular que nos permiten detectar y eliminar fácilmente el tráfico de fraude probable. Recomendamos FraudScore como una solución viable para la red y los anunciantes que deseen ver un análisis de conversión en tiempo real para ayudar a impulsar un tráfico de mejor calidad.
    Darren Williamson, Director gerente, CAN
  • FraudScore tiene APIs rápidas y fáciles de manejar. Esto nos ha permitido integrar el análisis de fraude en nuestros propios paneles de control. Su propia interfaz es muy intuitiva y ofrece infinitas posibilidades en términos de filtrado y búsqueda de datos. El equipo de FraudSsore es muy receptivo a los comentarios de sus usuarios e introduce continuamente mejoras en su producto.
    Luis Barrague, Director de operaciones, Headway Digital
  • Durante más de dos años de trabajo con tráfico móvil, hemos probado muchos de los servicios antifraude que el mercado ofrece. Por tanto, podemos decir con confianza que la solución que realmente merece la pena es FraudScore. Tecnología sólida, interfaz conveniente y el soporte más eficiente: ¡todo eso y más es FraudScore! Desde que comenzamos a colaborar con ellos, el volumen de tráfico de Zorka Network se ha reducido prácticamente a cero.
    Oleg Gorelik, Director de afiliados, Zorka.Network
  • Fraudscore ha sido nuestra primera línea de defensa contra el tráfico cuestionable. A medida que el panorama de la publicidad digital móvil se expande continuamente, se vuelve complejo en lo que se refiere a la medición de la atribución del usuario. La necesidad de datos precisos nunca ha sido más importante para el éxito de nuestro negocio y los esfuerzos de marketing de nuestros clientes. Los ingenieros de FraudScore hicieron que la integración fuera perfecta y fácil de usar. La interfaz de usuario nos permite interpretar los datos correctamente y en tiempo real para tomar las decisiones correctas en lo que se refiere a proteger la integridad de la marca de nuestros clientes. Recomiendo ampliamente sus servicios.
    Moufid Al-Joundi, Curate Mobile
  • En Brisk Ads tomamos medidas drásticas para combatir el fraude y, con la ayuda de FraudScore, podemos detectar y eliminar cualquier tráfico sospechoso. Con los informes detallados proporcionados, podemos identificar cualquier fuente cuestionable; asegurándonos de que nuestros clientes solo paguen por usuarios legítimos y rentables.
    Omar Mostafa, Brisk Ads

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