Actionpay Brazil is a branch of Actionpay CPA Network. The company is known within the market as one of the most results-oriented ad networks. The Brazilian office was established in 2013, after which the company managed to develop a portfolio of 400+ active Brazilian companies and 35,000+ affiliates registered in Brazil.
In an interview with Alexander Lozinov, Actionpay Brazil Commercial Director, we learned about:
Alexander, could you tell us more about the specific goals that you had in mind while searching for an anti-fraud solution?
“Fraud issues are always in focus for those who work on a CPA, CPL, or CPI basis. Actionpay had an in-house ad fraud detection solution and some manual checks to provide the best possible traffic for our advertisers, but we were looking for a third-party solution made by a professional team that is primarily focused on the traffic quality of conversions to make it even better.”
Why FraudScore? What were the main reasons behind choosing this solution?
“First, the sale process was very smooth and pleasant — many thanks to our BDO, Aizhamal Alymkul Kyzy. Also, FraudScore provided us with a free trial period to test the system. The integration was seamless, and the interface of the system is user-friendly and easy to work with.”
Can you describe how FraudScore’s solution is being used on a daily basis? Who are the main users of FraudScore’s reports?
“Our accounting department generates FraudScore reports every two weeks and forwards them to our affiliate team. Such reports include our traffic source name and ID, fraud levels, risk levels, and fraud risk reasons. Based on this data, we disconnect affiliates from affiliate programs or ask them to bring traffic in line with offer requirements. This approach helps us avoid direct complaints from our advertisers.”
What is the most valuable information in FraudScore’s report for you?
“The most valuable information is fraud reason and detailed comments on fraud type. We use this information when communicating with affiliates and for rejecting low-quality conversions.”
Traffic quality report example
What results are the most significant to you?
“The most noticeable and important result is the decrease in overall traffic complaints. This has the most noticeable effect on our CPL-based programs, which usually need special attention because of high payouts. High payouts always attract fraudulent affiliates, but now it is easy to control the quality with FraudScore.”
What recommendations can you give to someone on the fence regarding signing up for an anti-fraud tool?
“We definitely recommend FraudScore to our industry partners. The solution is both easy to work with and very effective when it comes to fraud detection. We trust FraudScore’s performance and traffic quality analysis algorithms. We also make sure to mention the FraudScore solution when selling our services and inside of monthly accounting reports.”
Aizhamal Alymkul Kyzy, FraudScore BDO:
“We are glad to have Actionpay Brazil as our longtime client! It’s good to see companies who are eager to fight for their reputations, relationships with advertisers, and future business development. In a rapidly changing market, CPA networks are in a constant battle for good traffic quality, and we are thrilled to learn that FraudScore’s solution is such a significant and valued element of the market. We invite more ad networks to test our solution by using a free trial. We’ll make sure to meet their requirements and help shield them from fraudsters.”
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